If you’re going to have your stealthy startup revealed, having the CEO of the company you’re building tooling for — in this case Bluesky — is probably the best way to have that go down. Even if you’re not quite ready. But things in startups change quickly. And now Portland startup Graze is officially revealing its offering to the world.
We’ve been running this quietly with early testers, and in the coming days, we will be rolling out these tools and services for everyone. You’ll be able to flag your feed as monetizable on Graze, and other users on Graze will be able to send you proposals for sponsored campaigns. You’ll also be able to monetize your own feed by the same mechanism. We’ll facilitate the payments to ensure you get paid by your sponsors, and we’ll take a small service fee to keep our systems and people online – but the majority of the sponsorship money for your feed goes into your pocket. We believe that this will help upend the traditional relationship between users of social media and the platforms that place them at their mercy. We want to empower a new class of users to help us define what the next generation of social media will look like.
One of those early testers — the first in fact — is Portland startup Fanwagn which purchased an ad in the San Francisco Giants Bluesky feed.
What does Graze do exactly…? Primarily, they simplify the creation custom feeds on Bluesky.
We built Graze to make feed-building easy. We provide you the sophisticated building blocks that the big social media companies use – complex filtering logic, deep engagement analytics, custom sorting and algorithmic ranking. You bring your vision for a better way to spend time online.
Custom feeds are the heart and soul of the new social internet. We think we can undo the damage of The Algorithm, and we hope you’ll join us on that mission.
Things are changing quickly. I’ll do my best to keep you apprised of the latest and greatest.
If you’re interested in learning more, visit Graze.
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