What was I just saying about Oregon being the best place for consumer product companies? Well, yet another case in point to start off the new year. Wyld, the Oregon based leader in cannabis edibles, has announced plans to acquire Grön, another Oregon based leader in the edibles space.
This combination of Wyld and Grön brings together two of the cannabis edibles category leaders with shared roots, shared standards, and a long-term vision for building the most trusted and complete edibles offering in the $4.8 Billion edibles marketplace. Combining the companies creates an alignment around quality, innovation, and long-term category leadership, and positions the businesses for long-term growth. Designed to strengthen both brands, the acquisition provides Grön with additional resources to reach more consumers across several markets that Wyld is currently operating in while allowing Grön’s core business to continue operating and growing. Rather than changing what already works, the acquisition strengthens the infrastructure behind two brands that consumers already know and trust.
“This is probably one of the largest transactions the industry has seen in the last few years,” Grön founder and CEO Christine Apple told Portland Business Journal.
For more, read “Wyld Acquires Grön in Major Industry Transaction.”