Oregon has always been at the forefront of exploring electrification of vehicles. From Arcimoto to Photon Marine, we’re no strangers to figuring out cleaner ways to get around. Bend’s Dust Moto is no different. Well, a little different — especially given that their vehicles have two wheels and are made for offroad. And now, they’ve got more resources with which to work. They were just acquired by LiveWire.
The acquisition strengthens LiveWire’s strategy to grow beyond on‑road electric motorcycles and address the rapidly expanding electric off‑road market, which is being driven by riders seeking incredible torque and performance with the added benefits of reduced noise, lower maintenance, and an accessible riding experiences through simplified operation and single‑speed drive.
“Joining LiveWire marks an exciting next chapter in our journey,” said Colin Godby, CEO of Dust Moto. “LiveWire shares our fundamental DNA as an American brand focused on performance, innovation, and putting riders first. With LiveWire’s scale, resources, and global reach, we can bring our electric off-road bike to market with a worldwide audience and deliver an unmatched off-road experience.”
For more information, visit “LiveWire Group, Inc. Acquires Dust Moto.“