Adam DuVander sits down with Hackmamba

How do developer tools actually get recommended by ChatGPT, Claude, and other AI tools?

In this episode of Everything Outside Code, William Imoh sits down with Adam DuVander (founder of Every Developer and creator of LLM Rank) to break down Answer Engine Optimization (AEO) for developer tools.

They cover:

• Why traditional SEO keywords no longer work the same way for AI search
• How to figure out the real prompts and intents developers use
• Why one-off ChatGPT searches give you misleading results
• How to properly track where your product shows up across multiple models
• When smaller teams should (and shouldn’t) invest in AEO
• Practical ways to improve how LLMs talk about your product
• Using competitor intelligence to find gaps you can actually own

Whether you’re running content, growth, or product marketing at a developer tool company, this conversation will help you think more clearly about AI search.

00:00 – Intro
00:50 – Who Adam is and what Every Developer does
02:00 – What is AEO (Answer Engine Optimization)?
04:00 – Moving from keywords to real developer intents
08:30 – How Adam tracks rankings with LLM Rank
14:00 – How to prioritize the right prompts
18:00 – Fixing incorrect positioning in LLM responses
26:00 – Why one-off prompts are unreliable
35:00 – Who should (and shouldn’t) invest heavily in AEO
42:00 – Advice for early-stage teams
47:00 – How Adam helps companies + where to find him