Silicon Florist

StepChange announces CLIQ, a dynamic, blogroll widget

Rick Turoczy | September 14, 2007

Portland-based StepChange has revealed the fruits of their latest widget-development efforts: CLIQ, a “super blogroll” widget that allows bloggers to dynamically manage complementary blog content, based on relevance.

It’s constantly changing content from your blogging clique. Get it?

In order to help bloggers actively promote and share their content, CLIQ combines three distinct things to create a Social Platform for Blog Merchandising.

1. The CLIQ Widget - which features content across a CLIQ’s member blogs

2. The CLIQin Social Network - which lets bloggers join forces with their friends

3. Offermatica’s Content Targeting Engine - which drives content features and relevance

As for that question on the tip of your tongue, “What makes it different that the thousands of other blogroll widgets out there?” the team offers:

CLIQ allows Bloggers to create their own groups of related and friendly blogs (”CLIQs”) - and to explicitly promote their posts across each other’s blogs according to popularity and relevance. It’s a merchandising tool for blog content, with a ’social’ twist.

The widget is currently in limited release. Interested parties can register on the CLIQ site to see if they’re chosen to be allowed beyond the velvet rope.

If you get in, drop me a note and I’ll link it up. I’ll be the one standing outside in the rain, trying to bribe the bouncer with some mad Hamiltons.