October 3rd, 2007
MyStrands partyStrands: Bringing the backchannel to the forefront
[Editor's Note: Extending the Silicon Florist urban-growth boundary a touch, I wanted to include Corvallis-based MyStrands in the coverage. They're doing some cool stuff and some of their folks are very active here in Portland. It's a stretch, but a reasonable one.]
partyStrands, the newest offering from the MyStrands team, takes the ever-popular backchannel concept and makes it an interactive component of parties, concerts, and other gatherings. It’s a Twitter-on-the-big-screen sort of concept that makes every partygoer with a cell phone part of the action. And I mean, seriously, are you a partygoer without a cell phone? Not likely.
What’s more, partyStrands promises the ability to bring the party to you, whether you are “in the house” or not.
partyStrands allows you to join in on the party where your friends are even though you are somewhere else. Imagine tonight you stay at home, you can partake in the party from your room and interact with your friends at the party, by sending messages and pictures, all from MyStrands.com or m.MyStrands.com. Of course, you can read, see, and “hear” what they are doing and the music that is being played.
(Imagine staying home tonight? Not a huge leap for me.)
To see images of partyStrands in action, check out the recent Paul Van Dyk concert at the Crystal Ballroom.
MyStrands develops technologies to better understand people’s taste and help them discover things they like and didn’t know about. MyStrands has created a social recommender engine that is able to provide real-time recommendations of products and services through computers, mobile phones and other Internet-connected devices.