January 10th, 2008

Wiki-based AboutUs edits its offerings


AboutUsPortland-based AboutUs, the wiki that has rapidly become the de facto source for company Web site information, has announced three new service offerings that promise to improve the promotional nature and the utility of AboutUs services. Not to mention, help the AboutUs bottom line.

The new services include:

  1. Monitor any page on AboutUs for free. Now, anyone (you don’t even have to have an account) can monitor any wiki page on the AboutUs site for changes. Think of it like Google Alerts for your Web site profile.
  2. Hire an AboutUs expert to design your presence. Sure, the beauty of wikis (wiki? wikia?) is that they can be edited on the fly. But, let’s be honest, that doesn’t always make for the prettiest presentation. To help solve this problem, AboutUs is now offering a premium services package that includes in-house design and personalized wiki coaching for a one-time fee of $99.
  3. Sponsor a collection of pages. AboutUs is also introducing the option of sponsoring a collection of links on a given topic—they refer to these landing pages as “portals”—that aggregate business listings and functionality like calendaring and maps for cities around the world and industry verticals. Obviously, my favorite portal page is the Portland Tech Portal. Although I must admit, I’m quite fond of the Portland Tech Blogs page, as well.

But perhaps the most interesting part of the AboutUs announcement is the level of traffic (emphasis is mine) these guys are generating. And the types of revenues to which that traffic may lead.

Though AboutUs is a collaborative project built together by people from around the world, it needs none the less to be economically viable. Advertising revenue from 5 million monthly unique visitors to the site and Portal level sponsorships are already coming in. The new products launching today should lead to a further, substantial increase in site traffic and company revenue.

No doubt, the Silicon Florist page on AboutUs has a great deal to do with those numbers.

Allen Stern of CenterNetworks has also covered the AboutUs news, highlighting:

Clearly it’s working based on the traffic they are receiving. I like the options they are offering to monetize the site past AdSense and the monitoring could help clear up sticky edits quickly. Again, this relies on a business even knowing there is an AboutUs page about them.

AboutUs is a wiki whose goal is to create a free and valuable Internet resource containing information both about websites and other community created topics/information. The site was pre-populated with information about many different websites and thousands of updates are now being made by people each day. For more information on AboutUs, see its AboutUs page.

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