October 8th, 2010

Mike Rogoway is kicking my ass… and that’s awesome.


Mike Rogoway is kicking my ass… and that’s awesome.

If you’re tuned into tech scene in the Portland area, you’re no doubt a reader of the Silicon Forest blog. And if you’re not, you should be. It’s written by Mike Rogoway, the tech and business writer for The Oregonian.

And lately, to be honest, Mike and his blog—even his printed pieces for that matter—have been kicking my ass. Quite soundly, I might add. And that, gentle reader, is a very very good thing. Dare I say awesome, even?

Now, how exactly does one blog kick another blogs ass? Well, by breaking stories or covering topics more thoroughly. And Mike has been doing both, lately.

Don’t believe me? Well, take a look at a few examples as of late.

See? I told you. Ass kicking. So why am I bringing up the fact that I’m getting my ass kicked? Soundly?

First and foremost, I wanted to recognize the ever growing effort Mike has been putting into covering the startup space in Portland. And his continued diligence on breaking news about what’s happening around here.

You see, when I started this whole Silicon Florist thing, trying to cover the cool stuff I saw happening in the startup scene, poor Mike was stuck writing story after story after story about Tektronix and Intel and HP and InFocus.

While I got to cover all the fun exciting startup stuff, Mike got to cover old Silicon Forest tech. Embedded systems. Wa-effing-hoo! (No offense to anyone who gets really excited about embedded systems. It’s just that I don’t.) And that’s why I started blogging about what was happening. Because traditional media folks, like Mike, either didn’t have the time or lacked the interest in what was happening with startup tech.

But then things started to change a bit. Mike got the chance to cover some of the startup activity around here, some folks got funding, more stuff started happening, and he got to cover more and more. And then, the readers got interested. And started reading about the startups. Which made Mike and his editors more likely to pursue stories about startups. Which people read and so on and so on and so on. Virtuous cycles and all that.

And more and more, Mike has been first on the scene with stories about the startup scene.

But why, why in the name of all that is holy, would I be commending this ass whooping he’s been dishing out to me?

Because, Portland, that’s the best news we’ve seen in quite some time. How could I not like that? That traditional media is now more consistently interested in what the Portland startup scene is doing? That The Oregonian readership is responding to and engaging with stories about what’s happening around here? That the broad distribution of Oregon’s most read publication is introducing formerly unknown companies to a whole new group of readers?

How can any of that be bad? It can’t. It can only be awesome. And that’s why this tanning I’ve been taking as of late is awesome too.

You startups keep doing what you’re doing. And bear in mind, that those efforts are very likely to make it to a much broader audience thanks to the work @Rogoway has been doing.

Thanks, Mike! Please please please keep up the good work.

(Since you made it this far, here’s a random fact for you. Did you know that Mike and I went to the same college? We even graduated the same year. And here we are, both writing about startups in Portland, Oregon. Small world.)

(Image courtesy Aaron Hockley. Used with permission.)

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7 Responses to “Mike Rogoway is kicking my ass… and that’s awesome.”

  1. Mike Rogoway says:

    You’re exceedingly generous, Rick.

    In fairness, it may just be that there’s more news to report from the startup community this year. It’s certainly the most active year in the six I’ve been at The Oregonian.

    Still, it’s a measure of your influence and community building that I do take this as a great compliment. I thank you.

    (More random trivia: In addition to Rick and me, other Whitman College alums working in tech journalism today include John Moe of Future Tense on American Public Media, John Markoff of the NYTimes, and Cecilia Kang of the Washington Post. That’s all from a tiny liberal arts school with no journalism program. There’s obviously something in the water out in Walla Walla.)

  2. Jeff Katz says:

    Indeed it is a very good thing that Mike is kicking your tuchas. It means 1) a sign of life in the tech/business community and 2) that you are busy as well Rick :-)

  3. Amber Case says:

    This is great! Congrats to you both. I’s very exciting to see these stories about the tech scene appearing more quickly.

  4. Nice admission Rick! Always impressed and motivated by what you’re up to with Silicon Florist, and having another outlet in town covering the startup scene is great. As you say above, it’s because it’s important and interesting.

  5. John Moe says:

    Weird, I just interviewed Cecelia today, had no idea she went to Whitman. Also, we just changed our name to Marketplace Tech Report. So we’re now aligned with the Marketplace crew/brand.

  6. [...] one that I’m convinced will make things better and better. And no, this isn’t because Mike Rogoway is kicking my ass. Well, not entirely [...]


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