The idea is that one of the best ways to get great reference customers is to have each member of the management team “adopt” a customer. This means they have to visit them, listen to their needs, help plan their rollout, understand the metrics they’re tracking, and basically act as a free implementation consultant to guide them towards a successful rollout. In return, we learn about what it takes to make our product successful at a ground level, and hopefully we get a solid case study.
Jive Software develops award-winning collaboration software that improves a company’s productivity through open collaboration among employees, partners and customers. In addition, they have become quite the corporate citizens, actively volunteering to host a number of local events, including a recent impromptu gathering when Scoble was in town.