F|R Crib Sheet: 5 Guerilla Tactics for Good Marketing – GigaOM
The Iterasi Magic Bus to Gnomedex makes the pages of Found Read. “So Grillo and his team came up with a non-traditional marketing tactic. They found an old yellow school bus with a dubious battery and an owner/driver who wanted to get to Gnomedex, too. Then they invited several bloggers, a dozen programmers and tech folks from the Portland area to ride along with them to Seattle.”
How to Get Noticed
Jeremiah Owyang writes “I’m often asked by companies and indiividuals on what they can do to stand out. Here’s what I’ve learned… but don’t just take my word for it, add your own tips in the comments.”
