If you’ve been to an event at Urban Airship‘s Portland headquarters, you may be familiar with a giant metal dirigible that sits alongside the meeting space in the building. What you may not know is that contraption was slated to be part of a big SXSW event, last year. If it hadn’t rained most of the time.
Well, leave to UA to make a big deal even bigger. This year, they’re taking over an entire Saturday at SXSW with Mobile Saturday.
According to the press release:
Mobile Saturday at SXSW brings together the world’s top brands innovating on mobile with many of the industry’s key enablers to explore mobile’s hottest topics and winning strategies. Urban Airship programmed the topics and assembled an all-star line-up of customers and experts to speak at Mobile Saturday including: ABC News, Atimi, BET, Beyond the Rack, Bottle Rocket, Branding Brand, ExactTarget, Hotels.com, Redbox, Starbucks, Walgreens, Wal-Mart, World Wrestling Entertainment, Xomo and Xtreme Labs.
If you’re planning to be at SXSW, take the chance to hang out with some of the Portland crew. You might even learn something.
For more information and details, visit Mobile Saturday with Urban Airship.