Silicon Florist links arrangement for September 15, 2016

Today on the precious linkses, Puppet hires new execs, Semaphoria unveils new Uncorked awesomeness, Miru takes on a white male dominated industry, Brian Michael Bendis provides business guidance from the world of comics, and more.

Puppet adds execs from VMware, Riverbed to management team

These appointments are the fifth and sixth new executives to join the company’s management. In May the company named a new chief technology officer, in April it named its first president and chief operating officer and in February it named senior vice president of business and corporate development and vice president of product.

Introducing: The Semiotics Practice @ Uncorked

So, we reflected on the work that we were most proud of and looked for the common threads as a means of informing how we would approach what we do strategically. The nuance of our Semiotics Practice is that we will be giving context to the work that we do with an acute awareness of how that work fits into current culture. It’s subtle, but important. It’s what we have always done, but now we have a framework to be intentional about it.

Meet the Portland Entrepreneur Taking on the White, Male-Centric Booze Industry

King—born and raised in Portland—started Royalty in 2014, after nearly two decades of working as a recruiter, moonlighting as a bartender, and raising two kids. She lacked investors, not to mention a distilling background. But King brought a keen sense of image to the product, producing the first 6,000 bottles in 2014 by outsourcing production to Oregon Spirits.

Portland-based comics writer Brian Michael Bendis talks about the future of the industry and what businesses can learn from what he does

If you have a piece of real estate and need to protect that, well, I take it further. I treat all my characters as if they were my children. With that, you get more success, because you’ll say no to more things. You think, “I literally would not like to see my children in that situation.” And what I’ve found is if you say no to enough people, the right people will reveal themselves. That’s what led me to places like Sony and Cinemax. They’re people who make smart, good things. That’s where I want my babies.

Start sketching what you see for the future

We like to think about what’s next. So we’re asking kids to imagine what awaits them in the years to come and represent that vision of this year’s theme: “What I see for the future…” Yes, that means anything they see — even if it includes flying dogs, living on a shooting star, the trip of their dreams, or for the true Futurists out there — perhaps a distant world filled with dazzling new technology of all shapes and sizes.

New community journalism platform to spread lessons in audience engagement led by UO’s Agora Journalism Center

The platform aims to advance the efforts of journalists working in the area of engaged journalism, an emerging field that examines the changing relationship between news providers and consumers and explores new ways to attract audience attention. It will also support people who work at the intersection of news, information and civic engagement, providing a digital gathering space and resource repository where they can tap into a growing body of knowledge on these issues. Newsrooms will be able to use the tool to collaborate on special projects and industry-wide problems.

Design approved for Framework, America’s tallest timber building

The Portland Design Commission has approved Framework, a Cross Laminated Timber building that is likely to become the tallest mass timber building in the USA. The 11 story, 142′-2″ tall building by Lever Architecture will include 31,260 sq ft of office space on levels 2 to 6, and 60 apartments on levels 7-11. The apartment units, operated by Home Forward, will all be reserved for those earning less than 60% of area median family income. The developer for the building is Project^, acting for the owner Beneficial State Bank. 69 bicycle parking spaces will be provided on the ground floor of the building, and 40 in the studio apartments above. No vehicular parking spaces are proposed.