Adults in the US like their YouTube. And their Facebook. According to a recent report from the Pew Research Center. And that social energy you’ve been feeling on LinkedIn as of late…? That appears to be more than feeling given that nearly 33% more adults use that service than Twitter, which has seen a dip in use since the last survey. (I know I use it a lot less than I used to.)
But there’s a lot of flux in the adult population when it comes to the platforms they prefer.
YouTube and Facebook are the only two platforms that majorities of all age groups use. That said, there is still a large age gap between the youngest and oldest adults when it comes to use of YouTube. The age gap for Facebook, though, is much smaller.
Americans ages 30 to 49 stand out for using three of the platforms – LinkedIn, WhatsApp and Facebook – at higher rates. For instance, 40% of this age group uses LinkedIn, higher than the roughly three-in-ten among those ages 18 to 29 and 50 to 64. And just 12% of those 65 and older say the same.
For more on the research, read “Americans’ Social Media Use” published January 31, 2024.
