Came across a great article from Mercury that provides some guidance for early-stage startups who are pursuing venture funding — especially if it’s their first time raising capital. Well worth the read over the weekend.
Venture capitalists receive hundreds of emails and see dozens of pitches every day. This begs the question: as a founder, how do you stand out in an investor’s busy inbox enough to secure a meeting?
Many founders respond by trying unorthodox methods, from attention-grabbing subject lines to elaborate decks. But what we’ve learned in conversations with investors is that it’s not the non-conventional tactics that get the ‘yeses’ — it’s often as simple as avoiding the most common mistakes that 95% of other founders make.
For more, read “Common early-stage fundraising mistakes — and how to avoid them.”
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