In the world of technology and creativity, few roles are as misunderstood as the role of “Producer.” In fact, half the time you’re in that role, you’re not even called a “producer.” You’re called something else. Like a product manager or account manager or something. Well, NoCo Ltd. thinks we can do better. That’s why they’re gathering data for a Producer Landscape Study. And they’d like you to contribute.
Imagine (or remember) the world in which you, a Producer, are an equal partner to your colleagues in the work and that your opinion is as important as anyone else’s in the room. Can you see a world in which your team understands and appreciates your role? (It’s okay if your family still doesn’t get what you do.) What if you had actual, direct input into planning and scoping so that the work and client relationships were set up for success? What if your understanding about the past informed future planning and drove business success?
And imagine if you had a useful and tangible documentation of all the skills that make you a Producer (yes, including so-called “soft” skills)? Imagine having a clear vision of career progression that was transferable across workplaces and that gave you not only self-confidence in your value, but appropriate compensation for it. Can you imagine what would be possible for you if you had both support and training in the wide range of skills it takes to be a Producer?
We can—and we have. We’re here to make it clear just how incredible you, the Producer, are. We are here to light a fire in the industry.
Interested in providing your insights on being a producer…? The survey is open until Friday.
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