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Portland startup Icon raises $9.2 million

Portland startup Icon is helping folks prepare for retirement — even when traditional benefits packages may not be available. They refer to it as “retirement savings as a service.” And investors seem to be onboard with what they’re building. Icon just raised $9.2 million.

The process of saving for retirement has become so complex and confusing it is not surprising that people have a hard time figuring out what’s in their best interest.

At Icon, we are committed to simplifying the complex, delivering fair and transparent investment information, and giving people ownership and control of their retirement savings.

“We’ve taken the best components of a 401(k) plan and the best of an IRA plan and combined those two things together,” Icon CEO Laurie Rowley says. “For the employer, it’s a fraction of the cost of a 401(k) plan, and it removes all the fiduciary responsibility.”

For more on the fundraise, read the Axios exclusive. For more on the company, visit Icon.

[Hat tip Dave Dyk]

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