Key takeaways include:
Creativity in Business is Key: Nat emphasizes that creativity and experimentation were central to his cider-making process. His approach was more artistic than scientific, which allowed him to push the boundaries of what was possible, even if it sometimes led to failure (e.g., the infamous leg of lamb cider experiment). Creativity isn’t just about success; it’s about trying new things, learning, and evolving.
External Change Requires Internal Adaptability: Nat discusses how he had to adapt his business during challenging times, particularly during the pandemic when he shifted his focus to home delivery. Being flexible and responsive to changing circumstances was crucial for his business’s survival, and he even found renewed passion in the process. This adaptability is a key lesson for anyone in business.
Marketing Matters as Much as Product: In today’s world, being a great product maker is not enough; marketing is equally important. Nat describes Reverend Nat’s as “a marketing company, not a cider company”. For entrepreneurs, the ability to market well can be just as important as the product itself.
Passion Drives Success, but It Has Limits: Nat started his cider company out of passion, but that waned over time. Passion is a powerful motivator, but it can diminish, and knowing when to step back or pivot is important. Nat’s decision to close the company wasn’t due to financial failure, but because he realized he no longer had the passion to continue.
End with Integrity: Nat’s decision to close Reverend Nat’s was intentional and graceful. He ensured that the business ended on a high note by compensating his staff well, maintaining high product quality until the end, and planning a smooth.
For more insights and to listen in, visit Good Work with Barrett Brooks.
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