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With $10.1 million and hard earned industry expertise, Fairly looks to rethink vacation rental management again

When it comes to vacation rental management, the name Vacasa should be familiar to folks. What may come as a surprise is that Eric Breon, the founder of Vacasa — along with cofounders with a depth of Vacasa experience — are taking another run at revamping the industry with a new startup called Fairly.

The twist…? Modeling the management around caretakers

Fairly was born from a simple goal: empowering individualized care with an industry-leading platform.

At Fairly, we’ve combined the best of individualized management with a tech platform that allows individuals to out-compete large managers. But the real magic isn’t the technology – it’s the people we empower. It’s the advisors who help potential owners find the perfect home, and the caretakers who ensure the homes and guests are cared for.

As a homeowner, you can choose the caretaker you work with, and you can easily switch if they’re not meeting your needs. Thousands of exceptional caretakers have already joined our platform, and we’re always adding more. With Fairly, caretakers set the cleaning fee they’re willing to clean for, and they also share in the success of the property, receiving 25% of Fairly’s fee. As caretakers earn far more with Fairly and as they’re generally only working with a few homes, they have the capacity to be the primary point of contact for guest questions. And who better to answer those questions than the person who’s in the home between every stay?

“The vacation rental management model is broken,” Eric shared in a press release. “Large property managers generate more revenue, but they generally fail when it comes to delivering what matters most: exceptional guest experiences. The average five-star rating for third-party property managers on Airbnb is about 4.62, which is significantly below the median review score. At Fairly, we’re empowering homeowners & caretakers to deliver individualized care while we automate the back-office tasks. We’re retaining what’s great about individual caretakers, and we’re pairing that with a tech stack that out-competes the big companies.”

According to GeekWire, the company currently employs 25 people. And the funding was sourced from cofounders and employees.

For more information, visit Fairly.

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