I always love a startup that’s inspired by a founder’s specific pain point. That’s definitely the case with Shotsy. An app that serial founder Aja Beckett created for helping her better track her weight loss shots. And given the growing number of folks adopting similar regimens, VCs are seeing the potential the app has to grow.
Today, that app, Shotsy, has been downloaded over 100,00 times and has reached a revenue run rate of $1 million — a projection of yearly revenue based on current revenue numbers. The app is available to download and use for free and offers additional features that can be accessed through a $19.99 annual subscription. Beckett says the eight-month-old company is profitable.
Investors are taking notice. Shotsy has raised $2.25 million in seed funding to ramp up marketing and grow its team, the startup tells Business Insider exclusively. April Underwood of Adverb Ventures led the round, while Coalition Operators, Springbank Collective, and angel investor Esther Dyson participated.
If Aja seems familiar, it’s because you’re probably remembering her previous startup — Civil — which worked to improve online dialogue in comment sections on the web. Or it may be because she also won Demolicious and later took the stage for the Demolicious Champion of Champions competition, last year. (There’s a Demolicious tonight, btw.)
It’s not often that we find successful consumer facing tech in the startup community. Looking forward to watching the journey with this new startup.
For more information, visit Shotsy.
(h/t Josh Carter)
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