Sometimes — honestly most times — it’s the little things. Those charming little delightful touches that make the end user feel special. And Portland software developer and game producer Panic has packed more than their fair share of those little touches into their software and games over the years. But this one creates more than delight. It results in mail. Real physical mail.
Panic’s mail-in program was inspired by an old promotional program in the 1980s from game publisher Activision. Long before it was making Call of Duty or Tony Hawk games, Activision was producing Pitfall, Kaboom and River Raid. And it was offering to send players special patches for their jacket or bag, if they sent the publisher photographic proof of their achievements in specific games.
“It’s neat that they built that connection with players,” Panic cofounder Cabel Sasser said. “And what a cool feeling that, when you beat a game, there’s a little something extra that you get.”
Read more about the program in “The amazing mail sent to a video game publisher.”
