You worked the booth for three days. You had a number of the good conversation — especially the one where that one potential customer tells you exactly what is blocking the deal — and then it evaporates somewhere between teardown and the follow-up. The badge scans land in your CRM with names, maybe titles, and literally nothing else. Your notes are illegible by the flight home. What a waste. If only you had a means of capturing that critical information in real time.
Portland’s Capfora AI could be exactly the solution you’re seeking. No more scribbled notes or forgotten conversations. Capfora works on capturing what actually gets said at trade shows and field events. And then gets the context into your CRM while it still means something.
Capfora is a B2B SaaS company that turns every in-person conversation into structured buyer context — synced automatically to Salesforce, HubSpot, and the rest of your GTM stack. Capfora captures who said what at trade shows, conferences, customer meetings, and field events, qualifies leads in real time with AI, and pushes the full context to your CRM so sales reps follow up with complete memory of the conversation. Capfora is the field intelligence layer for revenue teams that sell in person.
I had the opportunity to catch up with Capfora founder Regan Delaney a few months back. Here’s the conversation:
For more information, visit Capfora.