Came across a new effort from long-time startup community member George DeCarlo. It’s called Hatchable. And it’s built by Woobox, the same local shop that’s hosted more than 10 million sites over the past 15 years. Best of all? It seems to be striking a chord with all of the cool AI kids.
What’s it do…? Connect the AI you already use — Claude, ChatGPT, Cursor — over the MCP protocol, describe the app you want in plain English, and Hatchable hosts the thing it writes at a live URL.
AI can now write working software. That’s genuinely new. But the platforms wrapped around the new AI tools are mostly pointed at professional developers building commercial products — they bundle in their own AI, charge twice, and lock you into their workflow.
We think the more interesting thing is the long tail. A parent building a chore tracker their kids actually use. A small team with a spreadsheet that should’ve been an app two years ago. A freelancer replacing a clunky client intake form over lunch. A D&D group that wants a real campaign manager, not another Notion page.
These people don’t need a SaaS product. They need a place to host the small thing they just described to their AI, for free, without learning how containers work. That’s what Hatchable is.
Every project comes with the infrastructure already wired up. A Postgres database. Passwordless sign-in. Email delivery, CDN file storage, scheduled jobs, and AI routing. There’s a free tier to start. And a $12/month “Builder” tier if you outgrow it.
For more information or to let your AI take it for a spin, visit Hatchable.
