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Love this explanation of Ideal Customer Profile and why it’s crucial to get right first

Rick Turoczy on October 2, 2026

Nailing your ideal customer profile is one of the most important things we ever did at PostHog. In this video, we explain what it is, why it’s so important, and how to find your ideal customer profile.

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Published by Rick Turoczy

More than mildly obsessed with the Portland startup community. Founder and editor at Silicon Florist. Cofounder and general manager at PIE. Follow me on Twitter: @turoczy