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Sitting down with Austin Buell of Bend startup Topsail

In this conversation, Austin Buell, cofounder of Topsail, breaks down how his team built legitimate, enterprise-grade SaaS — without a traditional engineering team. Instead of raising venture capital or hiring developers, Austin used OpenAI tools like ChatGPT to prototype, build, and iterate fast — collapsing the entire top of the sales funnel into a single button click.

  • 00:00 Startup stories cold open
  • 00:15 What does your startup do?
  • 00:37 What inspired you to work on this problem?
  • 01:12 [BONUS] How has AI enabled this product?
  • 04:23 What’s one piece of advice you’d give to startup founders?
  • 07:29 What’s one resource you can’t live without?
  • 10:15 How can we be helpful?

For more, visit https://topsail.app/

Want to share your startup story…? https://sflo.me/prep

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