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Tag: Startups

Startupalooza: Join fellow startups to compare notes

Anecdotally, I can tell you that there’s a great deal of interest in startups around Portland. But sometimes, it’s difficult to put a finger on just how many people are interested.

Until events like Startupalooza come along. And then that fuzzy “level of interest” becomes exceedingly obvious.

How obvious? Well, the event, like Legion of Tech‘s Ignite Portland events, currently ranks among the most popular events on Upcoming. And not just in Portland. On Upcoming. Period.

And with good reason. Startupalooza’s list of presenters reads like a who’s who of current and former Silicon Forest startups.

Companies and products on the docket include:

But wait, there’s more.

Sarah Gilbert, Marshall Kirkpatrick [Update: Just received word that Marshall will be unable to attend.], Justin Kistner, and I will be there on a “technopreneur” Q&A panel, as well.

I know, I know. I struggle to fathom how we’re going to squeeze all of this into one afternoon. But why not show up and see if we can? And then, plan to stick around. Word around the campfire is that there might be one or two after-event activities happening, as well.

Startupalooza begins at noon on Saturday, March 29, at CubeSpace. To RSVP, visit Startupalooza on Upcoming. For more information, see Startupalooza.

Still need more to do this weekend? You’re in luck, my friend. Go ahead, don’t be shy. Get your geek on.

SplashCast “social advertising” tees up $4 million

Man oh man. With all of these Silicon Forest startups attracting funding, it’s about time I establish a “graduating class.” And here’s one of those startups that’s definitely in the running for Salutatorian, if not Valedictorian: Portland-based SplashCast.

First, the funding. Because that’s the real news here.

SplashCast announced today that it has secured $4 million dollars in Series A funding, led by Mark Bayliss, an Australian (remember the Australia trip not too long ago?) media and advertising executive veteran of some of the world’s largest advertising and media companies who runs in the same circles as fellow Aussie and media mogul Rupert Murdoch. Emergent, an emerging growth investment fund also with strong ties to advertising and consumer brands, was a follow-on to the round.

I asked Mike Berkley, SplashCast’s CEO, to put this funding—and the organizations providing it—in perspective for me.

“What does this mean for the company?” said Berkley. “The relationships that Bayliss and his partners bring to SplashCast gives the company a monumental step-up in social marketing.”

Which bring us to my second point. I’m a marketing geek. So, let’s talk about SplashCast’s newest take on their positioning. Or better yet, let’s not use some stupid buzzword. Let’s talk about how SplashCast is describing their product as of late.

If you haven’t been watching SplashCast, this probably would fly right by, unnoticed. But, I’ve been watching these guys ratchet down on the language they’re using and their efforts to make the product more attractive to a broader big-media advertising market. They continue to make definitive changes in describing what they do. And they seem to be honing in on something new.

SplashCast started in user-generated content. Then they moved to more of a “branded content” sort of play, building custom apps for big names like Justin Timberlake, Britney, and Hillary Clinton. Now, they’re directly positioning themselves as an alternative to what—as silly as it sounds for me to describe it this way—can only be referred to “traditional” online advertising models.

SplashCast calls this new focus “social advertisments.” I call it “advertisements that actually do something.” But regardless of what you call it, they’re pushing this message very strongly as of late:

[SplashCast’s] New Social Marketing Solution Viewed As Breakthrough For Advertisers Looking To Reach Users On MySpace, Facebook & Other Social Networking Sites

And:

Splashcasting represents a new form of online marketing called social advertisements – tools marketers use to reach the growing demographic of social network site users. SplashCast’s video-based social advertisements on average receive click-through-rates that are about 75 times higher than typical banner advertisements used on MySpace, Facebook or other social network sites.

This seems to be their new home: taking on traditional online advertising. And that puts them directly in the sites of some very big players.

Now, some may look at these recent changes and cast aspersions. Claiming that this belies a lack of focus.

In my opinion, these changes don’t seem to be wishy-washy or “searching for a problem to solve.” These are simply the pains that any growing company goes through as it works to figure out where its true market lies.

And there’s a very clear reason that the messages have been moving in that direction.

You build a product based on your ideas and passion. You tend to build a company based on what people will buy.

And given that SplashCast is securing funding and landing customers with this new positioning, it only makes sense—from a business perspective—that they continue pursuing this stance.

I, for one, will be continuing to watch them.

For more information on the funding and social advertising, visit SplashCast.

Portland Start-up Index: February 2008

As promised, Techvibes [Full disclosure: I contribute Portland articles to Techvibes] has released its monthly update to the Portland Start-up Index, which has now increased to 50 companies.

And that’s not all that has changed. Now, the index has some movement indicators, showing who was where and where they’ve gone—up or down.

New additions include Kongregate (didn’t realize they had a Portland office), Rocketbook, Iterasi [Full disclosure: Client of mine], Active Reload, WeoGeo (recently relocated from Florida), VocalNation.net, GoLife Mobile, and Worldwide Nest.

As far as movers go, ChoiceA, Lunarr, and MomHub saw the biggest upticks. As expected, number of folks were sent screaming down the list with the addition of the new companies.

The mixture of companies and products on the index are ranked by the average of their Alexa and Compete rankings.

Since each revision of the index replaces the previous one, I’ve captured the list, for posterity:

  1. AboutUs
  2. Discogs
  3. Kongregate
  4. MyOpenID
  5. Splashcast
  6. Earth Class Mail (now located in Seattle)
  7. Jive Software
  8. Sandy
  9. Gone Raw
  10. Cliq
  11. Stikkit
  12. NetworthIQ
  13. Grabbit
  14. Walker Tracker
  15. Pibb
  16. Attensa
  17. UrbanDrinks
  18. Rocketbook
  19. Iterasi
  20. Active Reload
  21. ChoiceA
  22. fmyi
  23. Lunarr
  24. GadgetTrak
  25. Iovation
  26. KnitMap
  27. WeoGeo
  28. FreeRange
  29. Picktastic
  30. Goboz
  31. Imindi
  32. Art Face Off
  33. MomHub
  34. Avnera
  35. VocalNation.net
  36. Box Populi
  37. Pheedo
  38. GoLife Mobile
  39. Workplace2go
  40. Techchex
  41. Kryptiq
  42. Jama Software
  43. Lumeno.us
  44. GoSeeTell
  45. Lightfleet
  46. Cendix
  47. Worldwide Nest
  48. YourList
  49. IDP Solutions
  50. Kumquat

For the complete listing, metrics, and movement indicators, please visit Techvibes.