January 28th, 2008

Iterasi launches at DEMO 2008


[Full disclosure: Iterasi is one of my clients which may taint my objectivity. For other reviews of the tool, see coverage in CenterNetworks, Profy, VentureBeat, Webware, and Web Worker Daily.]

Vancouver, Washington, based Iterasi has been working in stealth mode for the last six months. (So stealthy, in fact, that my friends and family have, to date, only known them as “double secret probation.”) Today, Iterasi was finally able to start talking about their offering, unveiling an early—yet highly functional—version of their product at DEMO 2008.

They will be the only Silicon-Forest-based company taking the stage at DEMO, this week.

So what does the Iterasi do? It saves Web pages.

Sounds simple. But, these days? Not so much.

Given the dynamic nature of today’s Web sites—AJAX, CSS, dynamic HTML, widgets, database-driven content—”saving a page” is a little more difficult than it seems like it should be.

But Iterasi makes it incredibly easy, enabling the user to save the exact page he or she is seeing. No matter how many little AJAX balloons may have been opened or what personal information has been provided.

When Iterasi saves the page, it’s in its native format. It’s HTML. So all of the links still work. All of the CSS is still there. So you get to see all of the content, in context, and work with it, instead of just looking at it.

In addition to saving pages, Iterasi offers a scheduler that allows you to capture the same page over time:

You can also schedule automatic capture of a page at regular intervals. We believe that capturing the same page over time will highlight the differences among notarized versions. And we think that type of comparison will be great for competitive intelligence and other online research. Some people will use it to monitor their kid’s MySpace page over time, others to take an extended look at Craigslist search results for a town they might move to.

For more information, to see a demo, or to sign up for an invitation to future BETA versions of Iterasi, visit Iterasi. To keep tabs on what the company is doing, visit the Iterasi blog.

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3 Responses to “Iterasi launches at DEMO 2008”

  1. allen stern says:

    aha! now we know who your client is :)

    if iterasi does what i told them to, they could do very well.

  2. Rick Turoczy says:

    I had to let the cat out of the bag at some point. ;)

    And, I agree that the ability to publicly share pages could be a big boost for promotion and adoption of the product.

  3. [...] team has added some compelling features since the last time I wrote about the product back in February. Most notably the ability to embed captured pages within Web [...]


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