April 28th, 2008
Editorial: Is Oregon Reddit being used to its full potential?
Granted, mine is a small voice, but I do what I can.
One of the ways I’ve found to help get some of this cool stuff out in front of a wider audience has been working with OregonLive Oregon Reddit, as both a submitter and an active participant.
To date, I’ve found the service a valuable means of helping put what you’re doing on the virtual front page of The Oregonian, if only for a brief time. And, undoubtedly, garner exposure from a much wider and diverse audience than the existing Silicon Florist reader base.
But, this morning, I noticed the image above. No stories. And it got me to thinking. Either the staff was working to tweak the algorithm or—worse yet—there were actually no stories submitted.
Which, as much as I like the potential of the service, brings me to the drawbacks to Oregon Reddit:
- Participation is exceptionally low for a social media service
- Due to low participation, political stumpers tend to downvote other stories in favor of getting the latest Merkley or Novick post on the front page
- Even though it should be a vehicle to get other publications on the site, the stories that tend to get the most attention are stories that are from The Oregonian or OregonLive staff, already
That said, Oregon Reddit isn’t by any means broken. In fact, it’s working exactly as it should. The majority of the users vote down stories they don’t want to see and vote up stories that appeal to them.
The problem is that the user base of Oregon Reddit is too small, not very diverse, and generally working with an ulterior—if not paid—motive. And that makes those votes largely irrelevant.
So, here’s what I’m asking you to do: participate.
I would much rather receive 100 downvotes that help me understand what kind of content readers are seeking. Or split of 50 up and 50 down that help me determine when a story is appropriate to submit to Oregon Reddit.
Some may say that Oregon Reddit isn’t the answer at all. That another locally focused news service would help garner this kind of feedback. I’d love to come around to that argument—if the potential for Oregon startups getting the recognition they deserve from a wider audience is just as high as it is with Oregon Reddit.
Long story short, I’d rather get completely negative feedback, than little to no response on the stories I submit.
Maybe the stuff I write isn’t interesting at all. Maybe it’s only interesting to an incredibly small subset of the population.
But I would like to know that. I simply don’t have the data points to make that determination.
I mean, other than the fact that the Merkley and Novick folks hate my writing.