July 30th, 2008
Jive Software introduces Clearstep, an online community for social and Enterprise 2.0 folks
Portland-based Jive Software has been a bit quiet as of late. Which is always a good sign that folks are up to something.
Clearstep is the first of its kind online community, powered by Jive’s own Clearspace product, for social and enterprise 2.0 practitioners. Now these professionals have a place to interact, share best practices, and gain access to a much wider range of perspectives on common community and collaboration issues. Clearstep is intended for all social and enterprise 2.0-focused professionals, including Jive customers.
Gia Lyons, Jive’s Director of Social Enterprise Evangelism… Um. I’m sorry. Where was I? Oh yes, Gia Lyons describes Clearstep as the “best business hook-up hotspot”:
Ever wish you could find someone working on social media or Enterprise 2.0 efforts at other companies, same as you? Wish you could pick their brain about how the heck they justified the implementation cost? Found that elusive ROI? Tricks to get employees to use it? Best way to communicate your new online community to your brand fanbase?
The fringe benefits for Jive hosting the site are immediately evident. Not only do they get a bunch of leading social media specialists talking it up about enterprise adoption of social media in Jive’s backyard, they also get those experts having that conversation while using Jive’s product.
It’s an interesting experiment, to be sure. But the question for me remains: Do people involved in social media experts—especially those within the enterprise—like talking to one another as much as they like talking to non-expert social media types? That remains to be seen.
[Update] Gia Lyons was kind enough to stop by and clarify this point. The community is actually for everyone—not “experts” as I had incorrectly concluded. So this truly becomes a social network focused on social media, open to anyone who is interested in participating. Obviously, the community was seeded with experts because, well, I mean who else would you seed it with?
Interested in participating in the Clearstep community?
If you are someone interested in social media
expert pursing that ever elusive “Enterprise 2.0″ and Clearstep has sparked your interest, why not consider joining the community and giving it a test drive? Clearstep registration is currently open. Jive has done a great job of seeding the community, pre-launch, so that there is plenty of existing content in which you can root around.
For more information, see the Jive press release announcing Clearstep, Jive’s numbers, and recent hires.