September 10th, 2013
Portland’s MobileRQ receives $800,000 investment led by Verizon
Our mobile phones have become our constant companions. And we seem more and more willing to give these companions the information they need to be as helpful as possible. But these little magic boxes have a ton of information at their disposal that isn’t always used as effectively as it could be.
MobileRQ is hoping to fix that. And Verizon seems to like what they’re doing, given that they just led MobileRQ’s $800,000 round. (Verizon has also participated in investments in Portland’s Urban Airship.)
What does MobileRQ do?
MobileRQ’s Traveler Platform allows brands to drive engagement at the moment of impact. For example, airlines can offer specific passengers seat upgrades just as they are approaching the airport, based on availability and sliding departure time windows. Airlines can also offer hotel partner deals at the moment of a flight disruption. Hotels can heighten the guest experience by connecting with the guests in a relevant way as they are on their way to the property.
MobileRQ lets marketers segment relevant audiences, create campaigns with point-and-click simplicity and use real-time analytics to see how customers are reacting to each message. Making changes to campaigns is just as easy.
For more information, visit MobileRQ.