Earthtechling: All the green gadgety goodness you’ve been seeking—in one place

If there’s one thing we like in Portland, it’s the whole sustainable and green movement. If there’s another thing we like, it’s the whole shiny technology object thing. So why hasn’t anyone around here had the gumption to marry those two oh so Portlandy things into one great “you got your techie peanut butter in my green chocolate; you got your green chocolate in my techie peanut butter” you might ask?

Well, okay. I asked that. So I’m going to pretend you did.

And now we have our answer. Even if you didn’t ask. Introducing Earthtechling.

What’s Earthtechling? It’s a new Portland-based site that’s designed to cover everything happening at the intersection of gadgety and green.

EarthTechling, the place where Earthlings come to learn about green consumer technology, is a destination for readers seeking to better their lives and the world around them through the use of green technology. We find green gadgets, electronics, automobiles and in-home technologies which, in some proven manner, help a person live a more green lifestyle.

We welcome casual environmentalists – those who seek to use fewer natural resources without radically overhauling their current lifestyle or taking out a second mortgage on their home. Casual environmentalists use less energy and reduce pollution whenever possible – not driving ourselves insane with guilt when we fall short of that goal.

Featuring the latest news and reviews of the most impressive new green technology, Earthtechling is sure to become a must read for anyone interested in green tech. What’s more, it has buying guides to help you determine where to spend your money in the way that makes the most sense.

“We felt like there was a need for a new voice on green tech,” said Nino Marchetti, EarthTechling.com President and Editor in Chief in a press release. “Particularly with the investment by President Obama’s administration and Governor Kulongski’s initiatives in Oregon, consumers are interested in what’s happening on the ground in Oregon as well as in green technology around the world. Our team is ready and able to share what’s happening in green tech with our global audience.”

For more information, read the press release announcing the site or visit Earthtechling. Sold on the idea? Then grab the RSS feed. Or you can always follow Earthtechling on Twitter.

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Published by Rick Turoczy

More than mildly obsessed with the Portland startup community. Founder and editor at Silicon Florist. Cofounder and general manager at PIE. Follow me on Twitter: @turoczy View all posts by Rick Turoczy