Rabble rousing: Cubox acquired by New Context lean software consultancy

From the better late than never files… here’s a story I’ve been meaning to cover. But haven’t. Evan Henshaw-Plath, often better known as @Rabble, has sold his startup Cubox to New Context, a lean software consultancy that counts lean startup guru Eric Ries among its partners.

The Portland angle on this is that Rabble spends part of his time here and part of his time in Uruguay. The bigger part of the story is how this all-too-often under-recognized engineer has played a role in many of our online activities.

Evan Henshaw-Plath is one of those entrepreneurs who’s surprisingly under the radar in comparison to the integral role he’s played in the development of some key web tools — he was the first employee and lead architect of Odeo, which later became Twitter, and was the architect of Yahoo Brickhouse’s Fire Eagle location platform. But perhaps he won’t be undercover for much longer: Henshaw-Plath has sold his 20-person Uruguay-based Ruby on Rails development shop, called Cubox, to New Context, the lean software consultancy that includes Eric Ries as a partner.

Terms of the deal were not disclosed.

For more information, see the write up in GigaOM or catch Rabble’s roundup of the news. For more on the companies, visit Cubox and New Context.

(Image courtesy Nicolás Sanguinetti. Used under Creative Commons.)