Portland-based Urban Airship is having a big week. They’re celebrating the opening of their London office, and they’ve acquired another company, a small Passbook-focused developer called Tello.
The acquisition extends Urban Airship’s position in the mobile ecosystem, enabling mobile marketers to reach more consumers—with or without an app—using end-to-end solutions for targeting, messaging, engaging and converting mobile consumers. Through Passbook, companies can reach mobile consumers with coupons, tickets, loyalty cards and more, solving fundamental paper problems of low coupon and loyalty card redemption by having these stored on smartphones, the one device consumers rarely leave home without.
“We love what Tello has created and see tremendous potential for combining our solutions to create the perfect pass solution,” said Scott Kveton, CEO and co-founder, Urban Airship. “The combination of push messaging, passes and location-targeting offer an easy yet sophisticated solution for businesses to drive more successful pass programs.”
The move gives UA a Palo Alto office and distinct focus on digital wallet development.