Ah spring. With a faint hint of Google I/O in the Portland air. Why? Well, while most of the Google I/O activity is taking place down in San Francisco, some of it is taking place right over our heads, with Urban Airship and Alaska Air.
The two companies joined forces to build a Developer Sandbox demonstration that showcases Google Wallet API functionality by using Alaska Airlines loyalty program.
Urban Airship’s solution allows Google Wallet customers to build cards that include six industry use cases: Loyalty Programs, Coupons, Gift Cards, Member Cards, Event Tickets, Boarding Passes and a Generic template to cover other unique use cases.
Once created and stored in Google Wallet, card information can be dynamically updated through simple calls to Google Wallet’s API to reflect new membership levels, new offers or flight gate changes, for example. One interesting feature of Google Wallet cards is the in-card message center that can sustain and grow engagement and redemption by sending messages to audience segments through the Google Wallet API.
Want to get the chance to muck around with this stuff? Sign up for Urban Airship Android Rich Notifications service.