Portland’s Chirpify—one of the leading companies working to make social media more transactional through their #actiontags concept—has been busy transacting a deal of its own. They’ve acquired local startup Measureful, a startup focused on helping folks tell better stories around their Web traffic data.
It’s clear why the acquisition adds value to the Chirpify offering. They’ve built a platform that allows companies to activate their social streams by using simple hashtags—including everything from adding items to wish lists to getting free Oreos to buying items without ever having to leave their favorite social networks. More than just organizing informationAnd telling their customers how the #actiontags are performing goes a long way toward customer satisfaction.
That’s where Measureful comes in. They’ve been focused on helping marketers get away from abstract charts and graphs of Web analytics by enabling them to tell better stories about what’s happening on their sites. Just as important, Measureful provides relevant contextual clues as to why those numbers matter.
“Cross-channel, customer life-cycle marketing is a huge opportunity for brands, but it is challenging for them to identify and convert customers across those channels,” said Chris Teso, CEO of Chirpify. “Measureful’s valuable insights will allow Chirpify’s clients to optimize their current marketing efforts and reach the right customers across all channels.”
Both companies are alums of the Upstart Labs accelerator, a project that wound down when part of the accelerator’s founding team joined Chirpify full-time. Measureful founder and CEO John Koening will be Chirpify’s vice president of product. And happily, the product will remain live with existing Measureful customers continuing to have access to the service.
Terms of the deal were not disclosed.
Another important point to note: this marks the first official exit for Rogue Venture Partners, one of the new funds that has been supporting early stage Oregon startups over the past few years. Rogue has also been supportive of the accelerator scene, investing in both the Portland Seed Fund and Upstart Labs. So, they’ve seen return from recent PSF exits, as well.