Viva la Vevo: Portland startup Vadio unlocks massive licensed music collection with Vevo partnership

Portland startups are known for being a bit humble. But one Portland startup has been taking that to extremes, quietly building up an impressive list of customers and partners. Now, they’re ready to share a little of that progress. Today, Vadio announced their partnership with Vevo, one of the largest licensed collections of music videos on the Web.


Since they’ve been quiet, your first question is probably “What does Vadio do, exactly?” Well, they enable radio stations to replace streaming audio content on their Web sites with streaming video content. And the magic is that those videos sync up to the songs and other programming that is going out to the listeners over the airwaves. The result? Big improvements in retention and engagement for the radio stations.

So why haven’t you heard of them before? Well, it’s been by design. But they have managed to gain the attention of local accelerators like PIE and Portland Seed Fund, as well as local investor Rogue Venture Partners and Portland-friendly investor Founders Co-op, which has also invested in Urban Airship, AppFog, and former Portland startup Tindie.

So why is the Vevo news such a big deal for Vadio? Because Vevo is a a huge and incredibly complementary resource to Vadio’s offering:

Vevo is the world’s leading all-premium music video and entertainment platform with over 5.5 billion monthly views globally. Vevo brings a library of 100,000 HD music videos, exclusive original programming and live concert performances to everyone on the planet who loves music. Viewers can watch on-demand through Vevo.com, the mobile web and apps for mobile/tablets and TVs, or through Vevo TV, the always-on broadcast-style linear music channels built by expert human programmers. Additionally, Vevo syndicates its catalogue to hundreds of sites across the web, giving music fans the option to view their favorite programming anywhere, anytime. It is Vevo’s massive scale and reach that has attracted more than 900 brand marketers around the globe since its launch in 2009.

“Vevo is synonymous with quality music and entertainment programming, making them an ideal partner to enable the conversion of audio to video streaming content,” said Bryce Clemmer, co-founder and CEO of Vadio. ”While audio streaming continues to grow in popularity, video streaming has expanded exponentially. With Vevo on board, we can enable media companies around the world to take full advantage of the video revolution.”

For more on the partnership, see the coverage in the Portland Business Journal. For more information on the company, visit Vadio or follow @wearevadio on Twitter.

[Full disclosure: Vadio is a PIE alum. I am the cofounder of PIE.]