How science, machine learning, and augmented reality can improve your beer purchases: New Relic FutureTalk with Trace Smith

Now, I’m not one to overthink my beverages, adult or otherwise. But I am willing to admit that I could likely benefit from technology in that regard. I’m just not exactly sure how. Which is why I was intrigued by what Next Glass is doing: using science to recommend beer and wine to you.

Okay. I may be oversimplifying. But the good news is that you can hear exactly what they’re doing from Next Glass COO Trace Smith when he speaks at New Relic FutureTalks on August 11.

Next Glass was founded in 2012 on the premise of using science and software to ensure beer and wine drinkers never taste another bad beverage. Through patent-pending technology, Next Glass is cataloging the taste profiles of tens of thousands of bottles of beer and wine by chemically extracting the “DNA” of each using high-res accurate mass spectrometry to develop the world’s only Genome Cellar™. These pure and objective taste profiles (we collect tens of thousands of data points from each bottle of beer and wine) are then coupled with sophisticated machine-learning software and user preference data to create an incredibly accurate recommendation and discovery engine. Next Glass leverages augmented reality functionality to deliver these highly-accurate wine and beer recommendations to users on their mobile devices.

Sound interesting? Well head on over to Meetup for more information on the latest New Relic FutureTalk.

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