Granted, in a remote-first world it can be difficult to accurately define an “Oregon” company, but given that the CTO lives here, Portland Seed Fund participated in this round, and they went through PIE, I’m calling the news that Trace just closed a $2 million Pre-Seed round “local startup news.”
What does Trace do…?
The Trace platform provides tools to easily create and deploy immersive content on a range of devices from phones and AR glasses to spatial computing hardware like the Apple Vision Pro. While not formally revealed until today, the company has already powered experiences ranging from the Hip Hop 50 Summit to massive activations at flagship retail stores and globally recognized events, including Deutsche Telekom’s AR presence at Mobile World Congress. Early customers include several ranked among the Fortune 500 such as Qualcomm, Telefónica, T-Mobile and Lenovo who are using the Trace platform for everything from brand activations to employee training and new customer product education.
“Creating AR content is typically a complex process that is out of reach for anyone other than experts and agencies,” said Greg Tran, CEO and co-founder of Trace, and former Creative Director and Principal Designer at Magic Leap. “Trace uses a beginner-friendly approach to creation so that AR deployments that previously took months can happen within just a few moments. What Canva did for graphic design and SquareSpace did for websites, Trace can accomplish for AR.”
For more information or to sign up for early access, visit Trace.
[Full disclosure: As mentioned, Trace is an alum of PIE. I am the cofounder and general manager of PIE.]
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[…] I told you about the Trace investment already. The Portland Business Journal told you about the investment in Bold Reuse. And Portland Seed Fund also announced an investment in local company Solid Carbon. […]