I’ve had the pleasure and privilege to follow Marshall Kirkpatrick through any number of his online chapters. First, as a fan of his blog. Then following his career as the first hire at a young upstart blog called “TechCrunch.” Then I had the opportunity to work for him at Read Write Web (RIP RWW). And finally, I had the chance to hang out with him every single day as his startup Little Bird went through PIE.
That’s all well and good. For me. Maybe not so much for Marshall.
But as you probably know, I always love it when founders take on a new challenge. So now, I’m obviously excited to share that Marshall has put together something new. Meet What’s Up With That?
So what exactly does this new fangled offering from Marshall do…? Well, he can tell the WUWT story better than I can. So let’s let him do that, shall we…?
See…? It provides you with more details about what you’re reading. On the Internet. And who doesn’t like more Internet details on Internet things? No one. That’s who.
The product presents itself through a browser extension that quickly gives you context on any content you’re browsing. Of course, it’s powered by AI. But it’s directed AI. No need for you to do anything. WUWT just takes the click of a button. And then it automagically provides you with a whole bunch of content and context.
And to get super duper meta, here’s the WUWT for WUWT:
I’ve been using the product for a few days, and it’s becoming part of my workflow as I’m doing research for articles, looking up startups, and getting deeper context on topics that I’m pursuing. It’s rapidly becoming an important part of my ability to generate — and understand — content by giving me deeper context and connection to what I’m reading.
Which is way better than just blockquoting a paragraph in an attempt to convey what’s what. And I’m becoming more and more proficient with it the more I use it. (And if I forget, it reminds me with a friendly little pop up as I encounter new content.)
Sorry but is this just me…? I can’t help but think of the SNL skit, every time I type “What’s Up With That?”
But I digress.
If you’re one of those people who uses the Internet on a regular basis. (Hint: You’re soaking in it.) Then I’m confident you’ll get value out of WUWT. And so I’d encourage you to try it out. It installs in just a few clicks. (And if you do, I’d love to hear your use cases.)
For more on the product or to install it yourself, visit What’s Up With That?
