Portland’s Prophetic — the AI-native land acquisition platform that raised a seed round led by Entrada Ventures last year and landed DR Horton back in November — just notched its second publicly announced national homebuilder. M/I Homes, the publicly traded builder celebrating its 50th year in 2026, has engaged Prophetic for land acquisition support.
“Housing demand continues to outpace supply, and the builders who can evaluate more land faster are the ones best positioned to bring new homes to market and fuel continued growth,” Prophetic founder and CEO Oliver Alexander told the Portland Business Journal. “M/I Homes has made a decision that we believe reflects where the industry is going: a platform for land intelligence that every division, every market, and every leader can trust.”
The U.S. is short an estimated 4.7 million homes. Land acquisition has become the gating constraint on bringing new supply to market. Manual diligence — pulling zoning codes, checking parcel records across multiple counties, stitching together data from disconnected systems — limits how many opportunities a team can realistically evaluate. Prophetic streamlines and optimizes that work.
For more, visit Prophetic.
