Category: Newsvetter

Newsvetter seeks to rescue media from flood of boring press releases

Portland-based Newsvetter, a service designed to enhance the relationship between the media and those who would love to influence them, has released a BETA version of its product to the public.

The product provides a simple—but much needed—filter that promises to help both sides of the media exchange communicate more clearly and intelligently with one another.

News presenters submit story ideas after completing an online vetting questionnaire. The vetting questionnaire contains a list of key questions asked by the news media when evaluating stories for publication. News media review the submissions, provide feedback in the form of ratings and comments, and, if warranted, contact news presenters to discuss possible publication of their story ideas.

While there isn’t a great deal of content to be found in the service at this point (you could do something to change that, hint hint), the idea has definite merit. I think it’s worth a test drive. And if you’d like to consider using it as a way to pitch stories to the Silicon Florist (again, hint hint), please feel free.

Newsvetter was released by Single Cell, a Portland-area public relations firm. For more information or to test drive the service, visit Newsvetter.

(Hat tip Lev Tsypin)

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