Just like developers’ language- and framework-specific gatherings, there are other tangential practices and events that can play an important role for Web startups, blogs, and the like, here in Portland.
One of those tangential practices is search-engine marketing (SEM). And Portland is one of the leading cities for professionals who are exploring and extending the white-hat techniques of this oft-maligned marketing communications practice.
So, it makes sense that Portland also plays host to one of the premiere national events for SEM, SEMpdx Searchfest.
This year’s event, SEMpdx Searchfest 2008, to be held March 10 at the Oregon Zoo, will consist of:
[A] full-day search engine marketing conference featuring multiple learning sessions and expert panels to help you leverage search engine marketing (SEM) in your organization. Whether you are an SEM professional, work in an advertising agency or part of an in-house marketing department, SearchFest 2008 will connect you with the leading thinkers and practioners in SEM today.
I’ve also been advised that the event has taken a decidedly strategic turn, designed to help folks understand the benefits of adopting—and strategies for incorporating—search engine marketing into the broader strategies for the business.
Sound interesting? You’re can still get the early-bird discount if you register before March 1. And if you want an additional discount of $40, the Silicon Florist is happy to comply:
How to get the discount:
- Register for SearchFest at http://www.searchfest.org
- Enter the code SEMBD in the “Coupons/Gift Certificates” text box and click “Add.” (This is at step 3 of the shopping cart)
- Enjoy your day at SearchFest