[HTML1]Sure, sure. The world of mobile apps is in the midst of a veritable gold rush. It’s a market that has the potential to make individual developers and small businesses rich beyond their wildest dreams.
But just like the original gold rush, there are a few problems with getting to that gold. The primary one is a little problem people are calling “discoverability.” That is, in a world of apps, how do people find yours? The other is retention. Or once they have the app, how do you keep users using it?