[HTML1]Sure, sure. The world of mobile apps is in the midst of a veritable gold rush. It’s a market that has the potential to make individual developers and small businesses rich beyond their wildest dreams.
But just like the original gold rush, there are a few problems with getting to that gold. The primary one is a little problem people are calling “discoverability.” That is, in a world of apps, how do people find yours? The other is retention. Or once they have the app, how do you keep users using it?
Well, Portland’s Urban Airship may have just solved both of those problems—for the Android platform. Read More