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Tag: lytics

Funding is only one of the impressive things about the Lytics announcement today

Rick Turoczy on October 22, 2014

If you haven’t caught the news, Lytics announced that they have raised a $7 million Series A led by Comcast Ventures, bringing their total funding to over $9 million. And while that’s headline worthy, there are a number of other things about this announcement that pique my interest—probably even more so than the cash. Read More

Crossing the streams: Lytics lands $2.2 million from Rembrandt and Voyager

Rick Turoczy on August 9, 2013

When Lytics stood on stage at PIE Demo Day last year, they compared their solution to Moneyball. Well, that analogy seems to be paying off. The company—which focuses on helping companies better understand their customers by seamlessly combining multiple streams of activity data into a series of rich profiles—announced today that they had secured $2.2 million in funding, led by Rembrandt Venture Partners with participation by Voyager Capital. Read More

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