In a world where marketing and advertising continues to up the level of creepiness on a regular basis (Thanks, Cambridge Analytica!), it’s refreshing to see a company that’s willing to stem the tide of distrust. And it’s even more awesome when it’s a Portland startup. That’s why it was great to see Lytics pushing for an industry standard around trust based marketing.
Much like the city of Portland itself, we’re starting to see Portland startups becoming more attractive to executive talent. Both folks from outside the region and folks who happen to live in Portland and work elsewhere (and I am happy to bend your ear with a hypothesis on the latter, anytime). What’s that? Have we cured the “it’s hard to find executive talent” refrain from startups in town? No. But we’re definitely chipping away at it. Take for example Lytics, who just named a new CMO.
We have more access to more data points than we’ve ever had. And the more data we consume, the more ways we find to leverage that data. Perhaps no one finds this opportunity more compelling than digital marketing. But with an abundance of data—data which often falls into silos—there are challenges, as well. That’s why Portland’s Lytics has created Orchestrate.
It’s no secret that corporations and startups have a lot to learn from one another. Even when those corporations are just beyond being startups themselves. That’s why I was super interested to see Snap, the parent company of Snapchat, get into the accelerator game. And today, I was even more pleased. Because I heard that Portland startup Lytics would be taking part in it.
Remember back in the old days of the web? You know, back when “the Web” was actually a proper noun? When we all got served up the same silly banner advertisement or message every time we visited a site? With the prevalence of personalization the web now affords, that seems trite and dated. But it’s still not easy. Unless you’re using Portland startup Lytics’ newest offering, Lytics Personalization. Read More
Remember a few weeks ago when I was waxing philosophic about Bill Lynch joining Cloudability? And how maybe, just maybe, I had hoped that it was an indicator of things to come? Well, what could very well have been a one-off occurrence has been happening with more regularity in the past few weeks. With a number of local startups recruiting experienced executive talent—who bring with them their knowledge of how to grow successful Portland companies. Read More
If you haven’t caught the news, Lytics announced that they have raised a $7 million Series A led by Comcast Ventures, bringing their total funding to over $9 million. And while that’s headline worthy, there are a number of other things about this announcement that pique my interest—probably even more so than the cash. Read More
When Lytics stood on stage at PIE Demo Day last year, they compared their solution to Moneyball. Well, that analogy seems to be paying off. The company—which focuses on helping companies better understand their customers by seamlessly combining multiple streams of activity data into a series of rich profiles—announced today that they had secured $2.2 million in funding, led by Rembrandt Venture Partners with participation by Voyager Capital. Read More