What if you turned the world of robots upside-down? No. I don’t mean like making a T-800-esque Schwarzenegger stand on his head. (Although that’s a good idea, too.) I mean, what if, instead of building armies of autonomous beings who do nothing but serve our every whim, we instead built robots who needed us. Like a lot. That’s what Wieden+Kennedy’s creative technologists at W+K Lodge have done with Needybot. Read More
Robots have needs, too: Meet Needybot
