June 9th, 2008

Portland Lunch 2.0 SP4: Code name “Wieden + Kennedy”


Update (June 10, 2008): The format for Portland Lunch 2.0 SP4 has been revised.

Details have just been released for Portland Lunch 2.0 SP4 and it’s going to be a little different than the “come one, come all” format that’s governed your attendance—or possible attendance—at the first three.

Hosted by Portland’s favorite advertising juggernaut—Wieden + Kennedy—on June 30, Portland Lunch 2.0 SP4 will come with a catch: It’s going to be a more exclusive gig, with a limited number of tickets available to those hoping to attend.

On Monday June 30th, 50-100 people are cordially invited to join 50-100 W+K employees for a “blind date meets grade school birthday party” ad/tech extravaganza. It’s going to be a fun, it’s going to be quirky, and it’s going to rock RockBand style (literally).

So how do you get behind the velvet rope? Don’t worry, gentle reader. We’ll make sure your name is on the list.

Well, if you show up on June 16, that is.

In order to get the most out of this event, we ask that you swing by the W+K lobby on June 16th (next Monday) between 6-9pm to pick up a ticket package. This package will contain information about your Lunch 2.0v4 “date”, directions/instructions, and a ticket to the event.

On June 16, I’ll hope to see you at the doors of the W+K home base in the Pearl, clamoring with the throngs hoping to get a ticket. And I swear, if you elbow me in the chops the way you did to get into the first Ignite Portland at W+K, I’m not going to be happy.


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Interested in attending Portland Lunch 2.0 SP4? Well, you can RSVP on Upcoming. But as I’ve said, that’s not going to do you much good. It will, however, give you an idea of the competition against which you’ll be struggling for that coveted golden ticket to Portland Lunch 2.0 SP4.

Update: This format for Portland Lunch 2.0 has sparked some interesting discussion, starting with Aaron Hockley and continuing with Bram Pitoyo.

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4 Responses to “Portland Lunch 2.0 SP4: Code name “Wieden + Kennedy””

  1. Jmartens says:

    Congrats to W+K for being creative.

    However, isn’t limiting the event to those that can make it downtown on June 16th inconsistant with the spirit of Lunch2.0?

    I’d love it if W+K would do something similar to what the Legion of Tech is doing with IP3…some tickets will be available on the night of the event.

    Anyway, I’d love to attend Lunch2.0v4 on June 30th but I’ll be down in the valley on June 16th. Oh well, guess I am out of luck :(

  2. Jake says:

    I’m impressed at the amount of commentary generated by this Lunch 2.0. It really won’t be as structured and corporate as it seems.

    And even so, no one requires that you attend a free lunch.

    If you really don’t dig the format, Plan B is sit this one out and pencil in Lunch 2.0 at souk on July 16, back to the old format.

  3. Jmartens says:

    Jake-

    This is probably a moot point now that the format has been changed (thank you, W+K). However, I am surprised by your comments in the effect of ‘if you don’t like it, don’t come.’ Probably not the attitude that will get people pumped up about this series of events.

    I know you organized Lunch2.0 in Portland but I like to think it is by the people, for the people.

    Correct me if I am wrong.

  4. [...] my first post-acquisition content is the recap of Monday’s Lunch 2.0v4, held at Wieden+Kennedy, and a reminder that the next iteration is coming up soon at [...]


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