May 11th, 2011

HomeAway adds a Second Porch … and with it Facebook powered vacation rentals


HomeAway adds a Second Porch … and with it Facebook powered vacation rentals

Even in a sluggish market, the vacation rental business is booming. And Portland-based Second Porch has been at the forefront, helping Facebook users keep their vacation homes filled with renters—all by promoting their vacation homes to the people in their social graph.

Second Porch has been doing so well, in fact, that the worldwide leader in vacation rentals just snapped them up. Second Porch has been acquired by HomeAway.

Not bad for a company whose open beta started in Q4 of 2009.

“The Second Porch team understands the intersection between social networking and vacation rentals,” says HomeAway Chief Executive Officer, Brian Sharples, in a press release. “We are excited to leverage their expertise and bring their technology to our customers who list their vacation rentals with us, and the millions of travelers who visit our sites.”

While terms of the deal were not disclosed, I do know that Nitin Khanna‘s MergerTech managed the acquisition and the attorneys Alto Law Group provided the legal services.

It’s also a big win for the Oregon Angel Fund, as Mike Rogoway reports.

Second Porch connects vacation home owners with prospective renters over Facebook and other social media sites. It had raised more than $1 million in outside backing, including $650,000 from the Oregon Angel Fund.

It’s always nice to see people exit and to see investors get return on their investment. But it’s also nice when the companies get to remain here. So far, all of those are holding true. Second Porch’s team will be remaining right here in town. And hopefully, they’ll be sharing the story of their short but successful journey.

For more information, see the HomeAway Second Porch press release. Or read more on Mike Rogoway’s Silicon Forest blog.

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7 Responses to “HomeAway adds a Second Porch … and with it Facebook powered vacation rentals”

  1. Jmartens says:

    Very exciting, congrats to everyone involved!

  2. Jason G. says:

    Big congrats to Brent. Very excited to see an exit and the ability to remain in PDX, working on the project. And congrats to MergerTech as well. Lots of Portland wins in this story :)

  3. Jeff Katz says:

    Really could not have had happen to a better person then Brent.

  4. Don Park says:

    That sounds fantastic and congratulations to Kerry and Brent. I remember them working away steadily from the basement of Nedspace downtown a couple years ago, working on Facebook integration before it was cool.

  5. [...] most recently from a stint as cofounder of Second Porch, a Portland startup that was acquired by HomeAway, earlier this year. This week we welcomed Brent Hieggelke, who is joining as Urban Airship’s first Chief Marketing [...]

  6. [...] most recently from a stint as cofounder of Second Porch, a Portland startup that was acquired by HomeAway, earlier this year. This week we welcomed Brent Hieggelke, who is joining as Urban Airship’s first Chief Marketing [...]

  7. [...] instrumental in a number of Portland acquisitions, including Small Society, CrowdCompass, Geoloqi, Second Porch, and SweetSpot [...]


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