May 11th, 2011
HomeAway adds a Second Porch … and with it Facebook powered vacation rentals
Even in a sluggish market, the vacation rental business is booming. And Portland-based Second Porch has been at the forefront, helping Facebook users keep their vacation homes filled with renters—all by promoting their vacation homes to the people in their social graph.
Second Porch has been doing so well, in fact, that the worldwide leader in vacation rentals just snapped them up. Second Porch has been acquired by HomeAway.
Not bad for a company whose open beta started in Q4 of 2009.
“The Second Porch team understands the intersection between social networking and vacation rentals,” says HomeAway Chief Executive Officer, Brian Sharples, in a press release. “We are excited to leverage their expertise and bring their technology to our customers who list their vacation rentals with us, and the millions of travelers who visit our sites.”
Second Porch connects vacation home owners with prospective renters over Facebook and other social media sites. It had raised more than $1 million in outside backing, including $650,000 from the Oregon Angel Fund.
It’s always nice to see people exit and to see investors get return on their investment. But it’s also nice when the companies get to remain here. So far, all of those are holding true. Second Porch’s team will be remaining right here in town. And hopefully, they’ll be sharing the story of their short but successful journey.