Seems like everyone is trying to incorporate game mechanics into their applications and offerings. Or, as we used to call them, “frequent flyer programs” or “loyalty programs.” Granted, there’s more than that to game mechanics, but that’s a big part of it.
Well, what if you could gain those same kind of benefits by using one of the systems you already have in place? Like if your login credential gave you the ability to earn badges and whatnot? That’s what Portland-based Janrain is exploring with a new partnership with Badgeville.
Janrain’s solution enables brands to tap into motivators and drive user engagement through collaborative or competitive gamification techniques. User motivations fall under three key categories – personal motivations, friend and social graph motivations, and group motivations. There are several ways to influence user behavior on your site. The key is to identify user motivations and then communicate the right message at the appropriate moment.
Why are they doing this?
“After carefully weighing our options for building a social rewards solution in-house versus integrating with a best in class technology provider, we selected Badgeville, a recognized leader in the space, for their comprehensive, lightweight and flexible platform,” said Larry Drebes, CEO, Janrain. “Their philosophy aligns with ours in that we are each are focused on providing the best solution in our respective markets.”
Much like the need to make logging in easier, this seems to be filling a perceived gap for businesses—basically accounting for the Foursquare factor. And it’s just as forward thinking as Janrain broadening its offering beyond OpenID. Which has been huge for the company.
It will be interesting to see what kind of traction this gets.
For more information, see Janrain’s press release.