News out of Portland-based Janrain today, that might not be shocking but it’s definitely telling.
A new social identity study by Portland’s Blue Research indicates that four out of five folks hate having to create new logins at new sites. As luck would have it, Janrain fixes that.
The findings indicate that consumers increasingly believe social login, the ability to sign-in to a website using an existing online identity from providers like Facebook, Google and Twitter is a desirable alternative. More than three-quarters (77%) of respondents, up from two-thirds in 2010, think websites should offer social login, instead of requiring the creation of a new account through a traditional registration process. Consumer interest in social login also has a direct impact on brand affinity and purchase behavior, as fans of the service are more likely to both influence and be influenced by comments about a product or service from friends in their social graph.
For more information, read the press release.