Everything old is new again: Shwood shoots latest promo using stereoscopy

You may remember the Shwood folks not only for their awesome wooden eyewear but for their “This is Oregon” piece that captured the beauty of our home state. Well, now they’re back with a new promotional video that uses the latest in cutting edge filming technology.

Cutting edge, that is, for the 19th century.

It’s called stereoscopy. And it creates a jerky pseudo 3D Matrix-esque effective. (Warning: Did I say jerky? Because it oscillates. Like a lot. So be forewarned.)

Invented in 1838, Stereoscopy is a technique used for creating the illusion of three-dimensional depth from images on a two-dimensional plane. Presenting two offset images separately to the left and right eye of the viewer, these two-dimensional images are then combined in the brain to give the perception of 3D depth. In most cases, a special viewing device (stereoscope) is used to correctly view the images in order to perceive the intended effect. However, by using “Wiggle Stereoscopy” and simply alternating between the left and right images of a stereogram, one is able to achieve a similar “you are there” effect. Between the 1840s and the 1920s, stereographs served as an important method of entertainment, education, and virtual travel to exotic places of the world.

And it’s pretty awesome. But if you’re sensitive to motion, use it in moderation. But it’s got some awesome Oregon scenery in it.


For more on the company, visit Shwood.